Video Marketing on Instagram – Create a Mind-Blowing Instagram Video Strategy

Video Marketing on Instagram – Create a Mind-Blowing Instagram Video Strategy

Video Marketing on Instagram – Create a Mind-Blowing Instagram Video Strategy 4608 2592 Evolum

When Instagram began to develop, it was all about image content at the beginning. With the passage of time, we can say that at present it is more or less about the visual aspect. Of course, images are still an essential part of the platform, but the video holds its vital position. Videos can be shared in newsfeed, Stories, and can also be used to create high-conversion ad campaigns. Explore best practices, best strategies, and the best content to use to get the best results on this platform.

When Instagram began to develop, it was all about image content at the beginning. With the passage of time, we can say that at present it is more or less about the visual aspect. Of course, images are still an essential part of the platform, but the video holds its vital position.

Videos can be shared in newsfeed, Stories, and can also be used to create high-conversion ad campaigns. Explore best practices, best strategies, and the best content to use to get the best results on this platform.

Basic Informations

Posts 

  • Videos can last up to 60 seconds
  • Videos can be played automatically without sound
  • You can use video in posts with multiple images
  • 1: 1 or 1.9: 1 aspect ratio

 How to use them best

When using video marketing in posts, remember the basic rule – if possible, the greatest emphasis should be on overall relationship building. People can get an image of your brand with high quality images, but this is your chance to show value-added content that helps customers get to know you better. This will increase the credibility of your brand while increasing the likelihood of customer purchases.

TIP: Tagging products in your posts

oznacenie produktov a sluzieb na instagramovom profile

More information : https://help.instagram.com/1108695469241257

Best practices

  • Try to reply to all comments and take advantage of comments. This will increase your overall reach, helping you to better penetrate the Instagram algorithm. This will improve the position and rate of posting to your followers.
  • Videos should only be as long as necessary to achieve the purpose and be effective. Longer videos risk losing viewer attention.

Video in Stories 

  • Stories must be 15 seconds or less in length.
  • Stories is mobile-oriented full-screen content.

How to use them best

Instagram stories can help you win very good organic content. They are also an extremely popular feature on this platform, with 400 out of 500 daily Instagram users dealing with this feature on a daily basis.

Stories are incredibly engaging. Users follow them because they always come in contact with new, unmistakable content that isn’t worn out. Many brands use stories to display the human face of their brand, e.g. how it works behind the scenes to share UGC (user-generated content). Stories are excellent tools for brand awareness campaigns.

TIP: Swipe Up + LINK = Attach a link

10000 followerov na instagrame prilozit link

If you have more than 10,000 followers in your account, you will receive a useful link attachment feature in your stories for free, without having a verified profile or using an ad. You create an option for the action. For example, users will see a “swipe up” message and automatically be directed to your site. If you have this feature available, use it!

Best practices

  • Use GIF images with videos. In general, GIF tags can bring emotion or experience into your stories, whether you use funny GIF images or use GIF to “turn on sound” to increase the likelihood that users will actually turn on their sound to hear what you say.
  • Use other stickers such as Hashtag stickers, mention mention stickers, polls and more. Try to use them all to drive engagement or traffic. This will increase the effectiveness of your stories. The more you use them, the more likely a user is to respond to one of them.
  • Say it throughout the story. Decompose one video into several pieces. Use narrative tactics to “embed” users into your story and want to see more and more of the story.
  • Highlight them in your profile. Valuable Stories is worth attaching to your Instagram profile. Instagram Stories stories are available within 24 hours of posting. You can assign them to different categories and extend their lifetime indefinitely.

Instagram Video Ads

  • Video ads can take up to 60 seconds
  • Video ads automatically play without sound
  • You can use video in posts with multiple images
  • 1: 1 or 1.9: 1 aspect ratio

How to best use them

You can target a quiet audience or a Looklike audience with a video that represents your brand or product. If your video engages the audience and is watched, you can afford to attach a purchase action to it. Use videos to introduce new products or services to existing customers. Keep in mind that you can always use Instagram video ads to enhance your site’s content marketing.

Things to know

    • Instagram ads are usually more expensive than those on Facebook. Be prepared because advertising costs may be higher.
    • Copywriting is important and strategic. Use the description to explain why users should follow you, for example, or get their attention. Remember that videos automatically play without sound.

Best Practices

If you really want to take advantage of video marketing in your campaigns, there is a way to work by integrating all three types of content consistently – video feeds with organic feeds, video stories, and video ads. For best results, we recommend that you plan your entire campaigns early and in good time.

What Instagram videos can produce results?

Today, online marketing trends are constantly emphasizing the use of videos. It is therefore very easy to imagine them. Difficulties arise only in facts such as their creation. The next crucial step is to determine what type of videos you want to use and what you want to do with those videos.

Watch some inspiring Instagram videos

Tag videos:

These usually focus on brand awareness and brand story. They are intended to show to the audience and often include a sales offer. It is even more about the introduction, but also about hard sales.

TIP: You can also include behind the scenes content.

https://www.instagram.com/p/BpmSeRYnSZC/?utm_source=ig_web_copy_link

Product videos:

Videos about your products can take several different forms. However, they always focus exclusively on one or two products and explain why it is necessary to have them in your life.

How-to videos:

Sometimes these videos overlap with or hide subtle product videos, but focus more on how to use the product and get the most out of it.

Educational Videos:

Sometimes using outbound and inbound marketing is an excellent strategy. Here you focus on creating relationships and creating credibility, without even having to use a product.